News & Media

Worth Your Time

AI works. Discounts don’t. Crypto, apparently?

7 October 2026

We read the UAE business news so you don’t have to.

Here’s what actually matters if you own a business, and what you can actually do with it.

Is your AI actually doing anything?

More than 70% of the UAE’s working-age population is using AI.

So “we use AI” isn’t particularly impressive anymore.

The better question is whether it’s saving time, cutting costs or helping your team do better work.

What this means for your business

Stop counting tools.

Find the boring stuff

Pick something your team does every week. Meeting notes, reports, follow-up emails, data entry or first drafts. Start there.

Give it a number

If the job normally takes three hours, write that down. Run it with AI for a month and measure the difference.

Fix the process first

Automating a rubbish process just gives you rubbish faster. Once something works, document the prompt, steps and checks your team should use.

Original source: Microsoft · 2026 Global AI Diffusion Report

Read the Microsoft report

Keep reading. Then get in the room.

That’s your UAE business week.

Now go run your business.